Pack peace of mind

Our 2015 ‘pack piece of mind’ campaign to raise awareness of ATOL protection reached a potential TV audience of 23 million adults, and more holidaymakers than ever are now financially protecting their holiday abroad.

The campaign was family-focused and aimed to encourage households to look beyond the price and check their holiday is ATOL protected before they book. It was optimised for a range of media, including newspapers, magazines, social media, radio and television. More information about the scheme is available at packpeaceofmind.co.uk.